Social Media Marketing Strategy for Wineries: People Will Listen if You Have Something Worth Saying

If You Build It, They Will Follow. Do not attempt Social Media Marketing without having a clear strategy in mind! There are many facets of good strategy: setting goals within Social Media; how to go about achieving goals, and what to offer in return for customer/potential customer interest and loyalty. This post is about offering something in return for interest, loyalty, and appreciation.

Blogging about, Tweeting about, and making Facebook posts about your latest wine deals etc. will not build your Social Media community. Yes, you should use these to your advantage within the space, but do it with some finesse and thought. Engagement is key. Get creative, listen to people, offer clever incentives to get people into your tasting room. Above all, have a very specific niche and stick with it.

Let me explain what I mean by ’specific niche’:

Without a consistent theme of your posts and Tweets, you will confuse people and lose their interest. The wrongful assumption is that you need to type up a blue streak about you you you. Telling people about the latest deals, a new vintage release, awards won etc. tends to interest people who are already a customer of your winery or shop more than potential clientele. The idea of Social Media Marketing is to extend your fan base, and get new people into your tasting room, while also engaging existing customers. I recommend creatively incorporating your wine deals and releases etc. into your well thought strategy.

Here are some examples of potential thematic niches that a wine shop or winery could adopt:

JoeShmoe Wine Cellars: Offering you excellent food and wine pairing ideas, for free!                                                               Seattle Wine Shop: Your source of information for the newest and most unique wines available in the area.                             Barbara Evans Winery: 101 wine tasting advice for the beginner enthusiast.

After coming up with this element of your strategy, i.e. what you can offer, stick with the plan. Gently and creatively incorporate your promos and events through this medium.

Please comment below and let me know what you think! I wish you luck and hope that this was helpful in your new or existing Social Media endeavors.

All Content Written By Seattle Wine Gal/ Barbara Evans

[Via http://barbaraevans.wordpress.com]

• iRiver E30 Media Player Hits US | iTech News Net - Gadget News and ...